about this work
how
... does the leader in the barbecue grill category create an online user experience that is in keeping with the brand’s premium status and facilitates product shopping using Web 2.0 best practices?
by
... creating a Web site that is (1) easy to navigate; (2) showcases product features and benefits in a unique, compelling manner; and (3) clearly articulates the brand position as America’s Best-Loved Grill.
and so
… we did. Working hand in hand with Weber’s in-house development team, we created a powerful site that is getting rave reviews and, more importantly, succeeding in driving sales and creating more distance between Weber and the competition.
