about this work

how

… does the leader in grilling extend its highly successful retail cookbook program?

… thinking outside the book and delivering content in a new way that lets grill lovers tap into grilling information no matter where they are.

and so

… we developed Weber’s On the Grill™, an iPhone application featuring 250 triple-tested recipes, each with a color photo. You’ll also find 40 recipes for rubs, sauces, and marinades, grilling guides, videos, tips, and techniques. The user can browse recipes by category, tag favorites, and create a master grocery list to take to the store. It even has a built-in grilling timer! Weber fans around the country rejoiced and, within days, the application became one of the top apps in the lifestyle category in the iTunes store, and was selected by Apple to featured in national print advertising, on the home page of the app store, and featured in iTunes email blasts. And to put a little icing on the cake, the lifestyle category manager said On the Grill is the best version 1.0 app he had ever come across. Nice!