about this work 

how

... does a city-wide organization charged with reducing ozone pollution communicate with an increasingly mobile population?

by

… developing a .mobi version of its website that is optimized for all of the most commonly used mobile devices including the iPhone, Blackberry, and Android platforms.

and so

… The Regional Air Quality Council is now able to use an educational outdoor ad campaign that drives people to their mobile site to provide an interactive learning and social media experience.