about this work
how
... do you tell a compelling story that communicates the rugged new features and capabilities of Pentax’s Optio W-90 portable digital camera?
by
... developing a benefits-laden flash takeover for the home page of Pentaximaging.com, for Pentax’s agency Launch Advertising.
and so
... The Pentax Optio W-90 was named Outdoor Magazine’s 2010 Outdoor Gear of the Year.
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