about this work 

how

do you jump start the national communication efforts of the leading agricultural lending network in the United States. 

by

ideating, planning and developing a full-scale website redesign to create a centralized hub for the entire system.

and so

the new Farm Credit website now boasts features including search modules for local associations and network job openings, as well as a dashboard of interactive tools for employees and directors. The site’s national directory database allows individual organizations to manage their own unique data through a content management system. Plus, the innovative “Daily Feed” can be used to share files, ideas and news across the network. Farm Credit’s site launch was even coordinated with a national media conference to proudly mark the beginning of the new look and feel.