about this work 

… can you create a full, integrated campaign that both eases parents’ anxieties about a controversial topic and also doesn’t get lost in the million-and-one other existing messages?

… starting from the ground up. We worked to understand our audience, relay the facts through an edgy, yet youthful look and feel, and create a campaign that positioned the Colorado Children’s Immunization Coalition as THE hub for answers about childhood immunization.

… we broke free of the traditional powder blue and baby pink and commanded attention with cool, confident kids. We used black as our backdrop and created a bold statement with teal colored band-aids, which act as the mark of this campaign. We then used a common kid phrase (“I’m good”) to give parents language they can relate to and feel comfortable with.

The Immunize For Good campaign serves up all the facts in a modern, informative style. The campaign includes outdoor advertising, print, collateral, a content-rich website, radio spots, and even a video that takes a humorous take on keeping kids safe from germs. The campaign’s tagline, “Respect the facts. Protect your child. Immunize for good,” was heard and seen all across Colorado, mentioned on numerous news broadcasts and featured on countless local and national blogs and health websites.