... do you build brand awareness and preference in an increasingly competitive market? And then how do you keep the same energy going with the next evolution of a campaign?

... capturing people’s attention with an ad that articulates the joy of owning the product in a fresh and unexpected way, and then re-capturing them all over again with the remix.

… we did. Hundreds of thousands of people sought out the ads online, tweeted about them, and posted glowing comments on Weber’s Facebook walls. They even made their own versions of the commercials. But the coolest thing is that they told us the ads made them feel good about Weber and made them want to buy the product.

… can you create a full, integrated campaign that both eases parents’ anxieties about a controversial topic and also doesn’t get lost in the million-and-one other existing messages?

… starting from the ground up. We worked to understand our audience, relay the facts through an edgy, yet youthful look and feel, and create a campaign that positioned the Colorado Children’s Immunization Coalition as THE hub for answers about childhood immunization.

… we broke free of the traditional powder blue and baby pink and commanded attention with cool, confident kids. We used black as our backdrop and created a bold statement with teal colored band-aids, which act as the mark of this campaign. We then used a common kid phrase (“I’m good”) to give parents language they can relate to and feel comfortable with.

The Immunize For Good campaign serves up all the facts in a modern, informative style. The campaign includes outdoor advertising, print, collateral, a content-rich website, radio spots, and even a video that takes a humorous take on keeping kids safe from germs. The campaign’s tagline, “Respect the facts. Protect your child. Immunize for good,” was heard and seen all across Colorado, mentioned on numerous news broadcasts and featured on countless local and national blogs and health websites.

... do you help an all-American brand reach a new demographic, engage the mindful, mobile generation, and provide steak lovers with the tools they want, but never knew to ask for?

… visualizing, concepting, building, designing, and developing two at-your-fingertips, all-inclusive Omaha Steaks applications (one for iPhone and another for iPad) that are both bursting with branded content. We’re talking recipes, how-to videos, a steak timer, nutrition information, steak facts, and tons more. Mmmmm, juicy.

… within days of launching the Omaha Steaks Steak Time iPhone app, it was featured on the iTunes homepage and quickly rocketed onto the best-sellers list in Apple’s App Store. The iPad app quickly followed and was able to utilize the iPad’s technological capabilities to create an exceptional user experience. Omaha Steaks is an undeniable leader in its industry, and now they have the mobile presence to prove it across old and new demographics.

… can you get the word out about a crisis line that’s unlike any other in Colorado? The Metro Crisis Line is a free, 24/7 call line staffed by mental health professionals that looked to rabble+rouser to raise awareness and get their phones ringing off the hook. The challenge? To not be seen as just another unhelpful help line.

… taking a new stance on a sensitive issue. While many campaigns in the space feature gloomy images of depression and loss of hope, we wanted to use a new technique to get attention. We equated states of mind with actual states—places where you can come and go. Our goal was to not display what it feels like to be in crisis, but relate to people who are and point them to the exit route (the Metro Crisis Line phone number).

… we worked with our partners to figure out how to get the most impressions to an extremely wide target audience: everyone. We opted for traffic sponsorships on the radio and a collection of diverse outdoor messaging on billboards, bus tails, bus shelters and inside commuter rail cars. Since the campaign’s launch, Metro Crisis Services’ website traffic has increased dramatically and their phone lines are lighting up more and more every day.

… do you translate recipe content that was designed for print into a highly searchable website?

… building tools that make the content more easily browsable than if it were in a book. Then by adding digital functionality to support a wider audience.

… we developed the Atkins Chef Recipes website dedicated to showcasing five chefs and their cooking specialties through unique Atkins-approved recipes. We created a space to browse, filter and search all of the recipes—far more advanced than your run-of-the-mill table of contents. Plus, users can edit serving size and switch between U.S. and metric ingredient amounts for an added layer of digital customization. Then we launched the website for users everywhere to explore all these unique new recipes that each satisfy a phase of the Atkins lifestyle.