Is Print Media Getting Interesting Again? Posted on October 16, 2009 Post a comment

Advertising experts have been extolling the death of print for more than a decade.  Advertisers have been flocking in droves to interactive media.  However, several new interactive technologies are actually beginning to help generate renewed interest in an old medium.

Nicole Skogg, CEO of SpyderLynk says that in her words “We make print advertising sticky.” SpyderLynk’s SnapTags also make print advertising interactive with a great example featured here.

On a different, but equally mobile front, RedLaser has developed an iPhone App that reads bar codes and reports back best available online prices for, well, almost anything.  Check it out here.

Once your ads allow consumers to talk back and your bar code tells a consumer where to find good deals, suddenly print is starting to look a lot more interesting again!