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Advertising 2.0
Denver’s Road Home RecapPosted on April 30, 2008
It's no wonder Reader's Digest was a fan of the Donation Meter Project; it really has brought about great "change" in awareness and giving throughout Denver. Read the full post »Posted Under
Deep Thoughts
What Can We Learn from the Anthropologist?Posted on April 02, 2008
Maybe in order to understand mankind, we have to look at the word itself: "Mankind." Basically, it's made up of two separate words- "mank" and "ind". ... What do these words mean? It's a mystery and that's why so is mankind. - Jack Handey, Deep Thoughts. Several years ago, a friend told me that anthropology provided a great source of inspiration for her when she launched her career in marketing. Read the full post »Posted Under
Insights
When the Handcuffs Come OffPosted on October 31, 2007
We've been watching the unfolding of Geico's ad campaign since the launch of the caveman ads. Certainly the ABC television show is a shining example of branded content, but what we find interesting is Geico's break from a traditional integrated marketing approach. Read the full post »Thought Categories
things we care about
- The Tanzania government will send teachers to villages where schools are built. Find out how you can help build those schools.
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