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Insights
Is Print Media Getting Interesting Again?Posted on October 16, 2009
Advertising experts have been extolling the death of print for more than a decade. Advertisers have been flocking in droves to interactive media. However, several new interactive technologies are actually beginning to help generate renewed interest in an old medium. Read the full post »Posted Under
Insights
How Does the World’s Leading Information Company Utilize Today’s New Media?Posted on October 08, 2009
By now, Facebook, Twitter, and even RSS feeds have made it into the lexicon of corporate America, but despite their widespread familiarity, marketers and communications professionals still have a long way to go to figure out how to best incorporate these tools into their communications and media mix. Read the full post »Posted Under
Tools & Tech
Five Surefire Tips for First Time iPhone DevelopersPosted on September 09, 2009
We recently developed and launched the content rich Weber’s On The Grill app for Apple’s iPhone and iPod touch. We thought we’d share our experience with others and have developed a rabble+rouser iPhone Development White Paper for download. Read the full post »Posted Under
Social Marketing
Getting Started on TwitterPosted on July 17, 2009
A recent Nielsen survey reported that nearly 60 percent of Twitter users in the U.S. fail to return in the following month. If you've ever set up a Twitter account, you probably can see part of the problem. Getting started can be a confusing process. If you're stumped or just thinking about jumping onboard the Twitter bandwagon, here are few suggestions to help get you going. Read the full post »Posted Under
Insights
Why We’ll Watch Oprah, But Not Follow OprahPosted on April 21, 2009
With much ado, media goddess and Midas of daytime TV, Oprah Winfrey, tweeted her first tweet during a live episode of her show last Friday. As a result, the micro-blogging service experienced a surge in new Twitter accounts as people joined to follow her. But how did the publicity stunt go over with the millions of people already there? Read the full post »Thought Categories
things we care about
- Good up high. Bad nearby. Unlike the “good” ozone layer in the stratosphere, at ground level, ozone is harmful to all of us, especially the young and elderly. Ozone pollution can also trigger attacks in individuals with pre-existing health conditions.
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