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Deep Thoughts
Relevance and Crows Speaking to CawPosted on May 22, 2008
The crows seemed to be calling his name, thought Caw. - Jack Handey, Deep Thoughts. Wouldn’t it be nice if every marketing message had the spot-on relevance of the crows speaking to Caw? Read the full post »Posted Under
Advertising 2.0
Denver’s Road Home RecapPosted on April 30, 2008
It's no wonder Reader's Digest was a fan of the Donation Meter Project; it really has brought about great "change" in awareness and giving throughout Denver. Read the full post »Posted Under
Deep Thoughts
What Can We Learn from the Anthropologist?Posted on April 02, 2008
Maybe in order to understand mankind, we have to look at the word itself: "Mankind." Basically, it's made up of two separate words- "mank" and "ind". ... What do these words mean? It's a mystery and that's why so is mankind. - Jack Handey, Deep Thoughts. Several years ago, a friend told me that anthropology provided a great source of inspiration for her when she launched her career in marketing. Read the full post »Posted Under
Insights
When the Handcuffs Come OffPosted on October 31, 2007
We've been watching the unfolding of Geico's ad campaign since the launch of the caveman ads. Certainly the ABC television show is a shining example of branded content, but what we find interesting is Geico's break from a traditional integrated marketing approach. Read the full post »Thought Categories
things we care about
- It's human nature to want to help someone in need. But does giving your spare change to a panhandler on the street really help? Experts say no. There are much better ways to help.
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