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Deep Thoughts

You Talkin’ to Me?Posted on June 28, 2008

The face of a child can say it all, especially the mouth part. - Jack Handey, Deep Thoughts. In marketing, as in life, listening is often an underused tool. Successful communication has two parts—sending and receiving. Read the full post »
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Caring

Driving a Cure for MSPosted on June 27, 2008

There are more than 450,000 people in the U.S. and two million people worldwide who suffer from MS, yet there is no cure and only a handful of partially effective drug treatments. Read the full post »
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Caring

The Truth About PanhandlingPosted on June 18, 2008

It's human nature to want to help someone in need. So when we pass a panhandler on the street or on the side of the road, we want to help. After all, giving a panhandler our spare change or even a buck or two probably won't break us, but is it really the right way to help the homeless? Read the full post »
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Tools & Tech

Strength in FundamentalsPosted on June 04, 2008

Our friends at CenterStone Technologies came to us with a unique request. They needed a system for creating one-off Web pages that they could use in their sales presentations to illustrate the endless B to B marketing potential available upon entry to their Web-based, B to B e-commerce platform. Read the full post »
Posted Under
Deep Thoughts

Relevance and Crows Speaking to CawPosted on May 22, 2008

The crows seemed to be calling his name, thought Caw. - Jack Handey, Deep Thoughts. Wouldn’t it be nice if every marketing message had the spot-on relevance of the crows speaking to Caw? Read the full post »
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