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Posted Under
Insights

Unified TheoriesPosted on September 21, 2008

Creating the optimal marketing campaign for a brand is a complex process. While most people think of marketing as an art, the process of developing a great campaign is actually a lot like science. With input variables coming from the client, consumer research, the media buyer, the agency team, and even the legal department, identification of a single unifying campaign theme can be extremely challenging.

It happens that there is another occupation that attempts a similar task. A physicist... Read the full post »
Posted Under
Deep Thoughts

Making the Right ImpressionPosted on August 27, 2008

Instead of having “answers” on a math test, they should just call them “impressions,” and if you got a different “impression,” so what, can’t we all be brothers? - Jack Handey, Deep Thoughts Read the full post »
Posted Under
Tools & Tech

Denver Public Schools User-InterfacePosted on July 30, 2008

Web site functionality from yesteryear just doesn’t cut it anymore. Web applications have improved drastically, and user expectations have multiplied as the gap between good and bad Web work widens. Read the full post »
Posted Under
Advertising 2.0

Internet Ad Blocking—TiVo on SteroidsPosted on July 23, 2008

What if your TiVo went beyond just blocking ads and eliminated all traces of every ad on your TV? Would you use it? Well, such ad blocking capability exists today on the Internet, and it's free. It's called AdBlock. Read the full post »
Posted Under
Branded Content

When Branded Content Turns a ProfitPosted on July 15, 2008

We believe that all brands have a unique opportunity to position themselves as experts through the use of branded content. It plays an important role in creating a brand engagement and, if done right, a brand immersion. But don’t overlook the opportunities to leverage the investment into a profit center. Read the full post »
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