rabble+rouser thoughtswhat's on our minds

Insights

Posted Under
Insights

Unified TheoriesPosted on September 21, 2008

Creating the optimal marketing campaign for a brand is a complex process. While most people think of marketing as an art, the process of developing a great campaign is actually a lot like science. With input variables coming from the client, consumer research, the media buyer, the agency team, and even the legal department, identification of a single unifying campaign theme can be extremely challenging.

It happens that there is another occupation that attempts a similar task. A physicist... Read the full post »
Posted Under
Branded Content

When Branded Content Turns a ProfitPosted on July 15, 2008

We believe that all brands have a unique opportunity to position themselves as experts through the use of branded content. It plays an important role in creating a brand engagement and, if done right, a brand immersion. But don’t overlook the opportunities to leverage the investment into a profit center. Read the full post »
Posted Under
Insights

When the Handcuffs Come OffPosted on October 31, 2007

We've been watching the unfolding of Geico's ad campaign since the launch of the caveman ads. Certainly the ABC television show is a shining example of branded content, but what we find interesting is Geico's break from a traditional integrated marketing approach. Read the full post »
Page 2 of 2  <  1 2

Thought Categories