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Branded Content
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Branded Content
Did Branded Content Spoil Bratz?Posted on September 22, 2008
Bratz dolls, the wide-eyed, pouty-lipped, former rock stars of the toy industry, have lost some of their cache of late. Sales are down and the brand is suffering. Did branded content contribute to the slide? Read the full post »Posted Under
Branded Content
When Branded Content Turns a ProfitPosted on July 15, 2008
We believe that all brands have a unique opportunity to position themselves as experts through the use of branded content. It plays an important role in creating a brand engagement and, if done right, a brand immersion. But don’t overlook the opportunities to leverage the investment into a profit center. Read the full post »
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- More than 450,000 people in the U.S. and two million people worldwide suffer from MS, yet there is no cure and only a handful of partially effective drug treatments.
Read more - Good up high. Bad nearby. Unlike the “good” ozone layer in the stratosphere, at ground level, ozone is harmful to all of us, especially the young and elderly. Ozone pollution can also trigger attacks in individuals with pre-existing health conditions.
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