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Insights

Building Visitor LoyaltyPosted on October 20, 2009

I’ve been posting custom content on the Internet for over a decade. After millions and millions of views, I’ve learned a lot about visitor loyalty and how to build expectations through Web-based content. In this post there are a few tips that will help you structure your site’s content. Read the full post »
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Insights

Is Print Media Getting Interesting Again?Posted on October 16, 2009

Advertising experts have been extolling the death of print for more than a decade. Advertisers have been flocking in droves to interactive media. However, several new interactive technologies are actually beginning to help generate renewed interest in an old medium. Read the full post »
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Insights

How Does the World’s Leading Information Company Utilize Today’s New Media?Posted on October 08, 2009

By now, Facebook, Twitter, and even RSS feeds have made it into the lexicon of corporate America, but despite their widespread familiarity, marketers and communications professionals still have a long way to go to figure out how to best incorporate these tools into their communications and media mix. Read the full post »
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Tools & Tech

Five Surefire Tips for First Time iPhone DevelopersPosted on September 09, 2009

We recently developed and launched the content rich Weber’s On The Grill app for Apple’s iPhone and iPod touch. We thought we’d share our experience with others and have developed a rabble+rouser iPhone Development White Paper for download. Read the full post »
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Social Marketing

Getting Started on TwitterPosted on July 17, 2009

A recent Nielsen survey reported that nearly 60 percent of Twitter users in the U.S. fail to return in the following month. If you've ever set up a Twitter account, you probably can see part of the problem. Getting started can be a confusing process. If you're stumped or just thinking about jumping onboard the Twitter bandwagon, here are few suggestions to help get you going. Read the full post »
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