
In our latest rabble+rouser soapbox interview, we sit down with Scott Key, President and COO of IHS Global Insight, a global information powerhouse.
Scott C. Key, President and COO of IHS Global Insight
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In our latest one-on-one Soapbox interview, Mike Leonard, NBC Today features correspondent and friend of rabble+rouser, talks about storytelling. Mike shares his perspectives on how good stories are subtle, and provides insight for brand marketers about how to get their message across without shouting.
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The next in our series of rabble+rouser Soapbox interviews features Graham McReynolds, executive vice president of marketing and development at the National Multiple Sclerosis Society. We sat down with him to discuss the MS Society’s involvement in Second Life.
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In the first rabble+rouser Soapbox interview, MIT’s Dr. Dan Ariely recounts how he scanned consumers’ brain activity in a controlled Coke vs. Pepsi taste challenge. Tune in to learn the results of this research and much, much more.
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