http://www.rabbleandrouser.com what we've been up to lately en erick@rabbleandrouser.com Copyright 2010 2010-01-04T21:56:11-07:00 http://www.rabbleandrouser.com/Talk/posts/10advice http://www.rabbleandrouser.com/Talk/posts/10advice#When:21:56:11Z Scott talks about the need to ensure that information has value added to consumers in order to maintain its relevance. 2010-01-04T21:56:11-07:00 http://www.rabbleandrouser.com/Talk/posts/9social_media http://www.rabbleandrouser.com/Talk/posts/9social_media#When:21:54:11Z IHS increasingly incorporates Twitter and user communities into its marketing events and marketing efforts. 2010-01-04T21:54:11-07:00 http://www.rabbleandrouser.com/Talk/posts/8trends http://www.rabbleandrouser.com/Talk/posts/8trends#When:21:52:11Z Scott talks about how IHS brings better insight by better understanding the ways in which business decision makers use information and by delivering it on the most relevant platforms. 2010-01-04T21:52:11-07:00 http://www.rabbleandrouser.com/Talk/posts/7data http://www.rabbleandrouser.com/Talk/posts/7data#When:21:50:11Z Scott discusses the strategy that IHS uses to match the “currency” of its data with the media in which it is delivered. 2010-01-04T21:50:11-07:00 http://www.rabbleandrouser.com/Talk/posts/6content http://www.rabbleandrouser.com/Talk/posts/6content#When:21:47:11Z IHS has managed to increase shareholder value in an environment of dramatically increased access to information by ensuring that its information is in the right context to make it relevant.  2010-01-04T21:47:11-07:00 http://www.rabbleandrouser.com/Talk/posts/5leveraging http://www.rabbleandrouser.com/Talk/posts/5leveraging#When:21:45:11Z Scott talks about how IHS uses proactive PR, based on the relevance of its information to real world events to promote the brand. 2010-01-04T21:45:11-07:00 http://www.rabbleandrouser.com/Talk/posts/4partnering http://www.rabbleandrouser.com/Talk/posts/4partnering#When:21:42:11Z Stemming from IHS’ core competencies, the recent launch of USA TODAY/IHS Global Insight leading economic indicators has helped gain both brand recognition and exposure for IHS. 2010-01-04T21:42:11-07:00 http://www.rabbleandrouser.com/Talk/posts/3brands http://www.rabbleandrouser.com/Talk/posts/3brands#When:21:34:11Z IHS has acquired some of the world’s leading information brands in the last five years. Scott talks about the challenges of creating a brand that leverages the market position of multiple, highly respected entities into one global thought leader. 2010-01-04T21:34:11-07:00 http://www.rabbleandrouser.com/Talk/posts/2future http://www.rabbleandrouser.com/Talk/posts/2future#When:21:25:11Z Technology is rapidly changing the way information is collected, stored, and disseminated. Scott talks about what he sees ahead. 2010-01-04T21:25:11-07:00 http://www.rabbleandrouser.com/Talk/posts/intro_sc http://www.rabbleandrouser.com/Talk/posts/intro_sc#When:21:18:11Z IHS has grown dramatically under Scott’s tenure, acquiring Jane’s Defense Group, Cambridge Energy Research Associates, and Global Insight, among others. With a market capitalization in excess of $3 billion, IHS knows information. 2010-01-04T21:18:11-07:00