Metro Crisis Line: The NumbersPosted by rabble+rouser in Campaigns

Great news. The campaign our team created for the Metro Crisis Line is sticking in peoples’ minds, and we just received the numbers that really show its impact.

Since December 2010 (right before the campaign launched) calls to the Crisis Line are now up nearly 3½ times what they were pre-campaign, and it’s still on the rise. What’s more, a large majority of the calls (nearly 75%) are coming in from the Denver Metro Counties where the campaign ran. Pretty exciting stuff.

Campaign Story: Last year we were hired by Metro Crisis Services to create and launch their first-ever advertising campaign. We took on the challenge knowing that it would prove to be a tough one. All the usual barriers were at play: a limited budget, an exceptionally large target (everybody), and a highly controversial topic. But on the flipside, the Metro Crisis Line team members are great clients and we knew we had their full support to make this campaign its best.

After weeks of concepting, the United States of Mind campaign was born. Our media plan included bus tails, commuter car cards, billboards and radio traffic sponsorship to ensure we could reach as many people as humanly possible. And now we have the numbers to prove that—sigh of relief—we did.

If you or someone you know is in crisis, don’t hesitate to call the Metro Crisis Line at 888.885.1222. It’s free, 24/7, and staffed by licensed clinicians. This is a life-saving service that is making a huge impact on the Denver community, so help spread the word. And remember, no matter what state you’re in, they can help you find your way out.