LiveWell Colorado Website LaunchPosted by rabble+rouser

It is a somewhat contradictory observation that Colorado is the leanest state in the nation because more than 50 percent of its population is actually overweight or obese. LiveWell Colorado is addressing this issue head-on as it launches a statewide effort for obesity awareness this week. Launch Advertising developed the TV spots, while our team of rousers designed and developed the accompanying interactive work.

The newly launched campaign website includes an abundance of helpful resources from the 360° Gut Check tool (discover your BMI, waist to height ratio and take the behavior quiz) to the Take Charge section, which is overflowing with simple small steps you can take on the path to better heath.

Check out the website, learn more about the issue and commit to taking small steps of you own at livewellcolorado.org