The 2008 Weber ad campaign launched this month with a series of print ads, outdoor boards, and transit advertising. This year's campaign is an extension of last year's program, which succeeded in raising awareness and preference to all new highs.
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H.A.R.D. Nutrition, a new player in the functional water category, has engaged rabble+rouser to develop their online strategy and create a Web site for their product launch. The site will roll out in early June. More to come...
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Chris Armijo joined us last August as interactive art director. Prior to this, Chris served as principal Web designer at ManiaTV! Network, the first live Internet television network, where he played an integral role in defining the company’s online presence.
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In its fifth annual Best of America issue, Reader's Digest chose to highlight a number of interesting topics from Maria Shriver's advice on managing fame to the19 high schools that start classes later to give young students more natural rest. But we couldn't be more delighted with the award for Best Change Agent: donation meters for the homeless. They wrote, “Putting your change in these parking meters may help change someone's life.”
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It's human nature to want to help someone in need. But does giving your spare change to a panhandler on the street really help? Experts say no. There are much better ways to help. Read more