Weber's On The Grill iPhone App, developed by rabble+rouser, is featured in Apple's national ad campaign. It is making appearances in the Wall Street Journal, USA Today, The New York Times and even on prime-time TV. Communication Arts also features the app here. Reaching number one in sales in the Apple store's Lifestyle category demonstrates that it is really cooking with consumers as well!
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The community Web site we built to raise awareness and generate financial support for Denver's Road Home has been honored in the 13th
Annual Webby Awards, the Internet's most respected award show.
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According to Ad Age, "Weber Grills (Web presence) continues to be one of the standouts. With a robust online community created exclusively for Weber owners, a recipe section and online operating manuals for each model, the site offers support in the act of grilling itself--inspiring grill masters and aspiring grillers alike."
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The 2008 Weber ad campaign launched this month with a series of print ads, outdoor boards, and transit advertising. This year's campaign is an extension of last year's program, which succeeded in raising awareness and preference to all new highs.
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Good up high. Bad nearby. Unlike the “good” ozone layer in the stratosphere, at ground level, ozone is harmful to all of us, especially the young and elderly. Ozone pollution can also trigger attacks in individuals with pre-existing health conditions. Read more