about this work
how
... do you build brand awareness and preference in an increasingly competitive market?
by
... capturing people’s attention with an ad that articulates the joy of owning the product in a fresh and unexpected way.
and so
… we did. Hundreds of thousands of people sought out the ad online, tweeted about it, and posted glowing comments on Weber’s Facebook wall. They even made their own versions of the commercial. But the coolest thing is that they told us it made them feel good about Weber and made them want to buy the product.
