about this work
how
... do you build brand awareness and preference in an increasingly competitive market? And then how do you keep the same energy going with the next evolution of a campaign?
by
... capturing people’s attention with an ad that articulates the joy of owning the product in a fresh and unexpected way, and then re-capturing them all over again with the remix.
and so
… we did. Hundreds of thousands of people sought out the ads online, tweeted about them, and posted glowing comments on Weber’s Facebook walls. They even made their own versions of the commercials. But the coolest thing is that they told us the ads made them feel good about Weber and made them want to buy the product.
