about this work
how
... does the leader in the barbecue grill category create an online user experience that demonstrates both the brand’s unparalleled customer loyalty and pumps up the fun around its premium products?
by
... creating a website that melds the social with the metal, interweaving fan photos, reviews, and user comments with traditional product information.
and so
… we created a powerful site that is getting rave reviews, and more importantly, succeeding in driving sales and creating more distance between Weber and the competition.
