about this work 

how

... do you create an engaging promotional Web space for a leading communications company that wants to leverage their National Football League sponsorship?

by

... creating specialized fan content and then incorporating user-friendly social media tools to help spread the word virally.

and so

... we built a Web site that featured Seattle Seahawks fan End Zone Celebration videos, along with a contest and other interactive features that were entertaining and supported Qwest’s marketing efforts. The content was so engaging, that users took advantage of the built-to-order social media sharing tools to share the videos and games on the site with their friends!