about this work 

how

… do you extend a successful marketing campaign that educates the general public about summer air pollution?

by

… creating a Web site that educates the community about the problem and shows them the steps they can take individually to make a difference. 

and so

… we created a fresh and engaging Web site www.ozoneaware.org that presents basic information about ground level ozone, and lets those who are interested dive deep into a large body of information that exists on the subject.