about this work
how
… do you successfully differentiate your brand in the produce aisle?
by
… offering new value to your consumers with content that will engage them and keep your brand forefront in their minds.
and so
… we wrote, designed, and produced a sixteen-page recipe booklet with grilling recipes that featured cherry tomatoes (recipes by Jamie Purviance). This booklet was available free in grocery stores around the country and included coupons for NatureSweet® Vine Ripened Cherry Tomatoes and an offer for $5 off Weber’s Way to Grill™.
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