... do you build brand awareness and preference in an increasingly competitive market?

... capturing people’s attention with an ad that articulates the joy of owning the product in a fresh and unexpected way.

… we did. Hundreds of thousands of people sought out the ad online, tweeted about it, and posted glowing comments on Weber’s Facebook wall. They even made their own versions of the commercial. But the coolest thing is that they told us it made them feel good about Weber and made them want to buy the product.

… do you successfully differentiate your brand in the produce aisle?

… offering new value to your consumers with content that will engage them and keep your brand forefront in their minds.

… we wrote, designed, and produced a sixteen-page recipe booklet with grilling recipes that featured cherry tomatoes (recipes by Jamie Purviance). This booklet was available free in grocery stores around the country and included coupons for NatureSweet® Vine Ripened Cherry Tomatoes and an offer for $5 off Weber’s Way to Grill™. 

do you jump start the national communication efforts of the leading agricultural lending network in the United States. 

ideating, planning and developing a full-scale website redesign to create a centralized hub for the entire system.

the new Farm Credit website now boasts features including search modules for local associations and network job openings, as well as a dashboard of interactive tools for employees and directors. The site’s national directory database allows individual organizations to manage their own unique data through a content management system. Plus, the innovative “Daily Feed” can be used to share files, ideas and news across the network. Farm Credit’s site launch was even coordinated with a national media conference to proudly mark the beginning of the new look and feel.

... does the largest community foundation between Chicago and San Francisco create an online presence that serves the very different needs of donors, financial advisers, and grantees, while also reflecting the organizations new overall brand standards?

... creating a custom website that is tailored to the needs of multiple key audiences and includes social media, blogs, grant application management tools, and more.

... The Denver Foundation’s website and associated content management system is able to support the day-to-day needs of the Foundation without our help, and won an American Design Award to boot.

... do you tell a compelling story that communicates the rugged new features and capabilities of Pentax’s Optio W-90 portable digital camera?

... developing a benefits-laden flash takeover for the home page of Pentaximaging.com, for Pentax’s agency Launch Advertising. 

... The Pentax Optio W-90 was named Outdoor Magazine’s 2010 Outdoor Gear of the Year.