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Building Visitor LoyaltyPosted on October 20, 2009

I’ve been posting custom content on the Internet for over a decade. After millions and millions of views, I’ve learned a lot about visitor loyalty and how to build expectations through Web-based content. In this post there are a few tips that will help you structure your site’s content. Read the full post »
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Is Print Media Getting Interesting Again?Posted on October 16, 2009

Advertising experts have been extolling the death of print for more than a decade. Advertisers have been flocking in droves to interactive media. However, several new interactive technologies are actually beginning to help generate renewed interest in an old medium. Read the full post »
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How Does the World’s Leading Information Company Utilize Today’s New Media?Posted on October 08, 2009

By now, Facebook, Twitter, and even RSS feeds have made it into the lexicon of corporate America, but despite their widespread familiarity, marketers and communications professionals still have a long way to go to figure out how to best incorporate these tools into their communications and media mix. Read the full post »
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Why We’ll Watch Oprah, But Not Follow OprahPosted on April 21, 2009

With much ado, media goddess and Midas of daytime TV, Oprah Winfrey, tweeted her first tweet during a live episode of her show last Friday. As a result, the micro-blogging service experienced a surge in new Twitter accounts as people joined to follow her. But how did the publicity stunt go over with the millions of people already there? Read the full post »
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What I Know About Twitter…So FarPosted on March 27, 2009

I opened a Twitter account at Webby Connect, an annual gathering of Internet minds, where we were encouraged to tweet during presentations. Up to then, I'd avoided Twitter, seeing it as a waste of time. But in the spirit of the day, I joined in and was on my way. Or so I thought. Read the full post »
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