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Social Marketing

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Social Marketing

Two’s company. Three’s a crowd. So what the heck is this?Posted on August 30, 2010

Taking a note from the powerful force that is social media, market research is now taking increasing advantage of “the more, the merrier.” Read the full post »
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Social Marketing

Face it.  Facebook’s Here to StayPosted on July 22, 2010

It’s a big milestone this week for everyone’s (or almost everyone’s) favorite social media site: Facebook now nears 500 million members. Read the full post »
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Social Marketing

You say Web site, we say website.Posted on June 09, 2010

Okay, so unless you’re a super big, word-hungry, copy-happy, grammar geek like I am, you probably think this is just so-so exciting. But this is like major, shout-from-the-rooftops thrilling in our neck of the woods. Read the full post »
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Insights

How Does the World’s Leading Information Company Utilize Today’s New Media?Posted on October 08, 2009

By now, Facebook, Twitter, and even RSS feeds have made it into the lexicon of corporate America, but despite their widespread familiarity, marketers and communications professionals still have a long way to go to figure out how to best incorporate these tools into their communications and media mix. Read the full post »
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Social Marketing

Getting Started on TwitterPosted on July 17, 2009

A recent Nielsen survey reported that nearly 60 percent of Twitter users in the U.S. fail to return in the following month. If you've ever set up a Twitter account, you probably can see part of the problem. Getting started can be a confusing process. If you're stumped or just thinking about jumping onboard the Twitter bandwagon, here are few suggestions to help get you going. Read the full post »
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