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Deep Thoughts

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Deep Thoughts

Lesson Learned: The Strategic and Creative Stars Must Align.Posted on February 18, 2011

Advertising rule #1: There are no rules. Advertising suggestion #1: Creative should have a purpose and offending people isn’t necessarily a good one. Read the full post »
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Deep Thoughts

Idea, schm-idea.Posted on December 08, 2010

About a month ago I hit up the IDEA Conference in NYC with a couple of my fellow rabble creatives. It promised to be a day full of, and I quote, “Reinvention. And the velocity of ideas.” Read the full post »
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Deep Thoughts

Pepsi Explains CreativityPosted on March 05, 2009

When Pepsi’s updated logo design was recently released, the advertising community didn’t give it the warmest of welcomes. Soon a document surfaced that purported to explain the detailed thinking behind the design revision. Read the full post »
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Making the Right ImpressionPosted on August 27, 2008

Instead of having “answers” on a math test, they should just call them “impressions,” and if you got a different “impression,” so what, can’t we all be brothers? - Jack Handey, Deep Thoughts Read the full post »
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You Talkin’ to Me?Posted on June 28, 2008

The face of a child can say it all, especially the mouth part. - Jack Handey, Deep Thoughts. In marketing, as in life, listening is often an underused tool. Successful communication has two parts—sending and receiving. Read the full post »
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