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Deep Thoughts

Pepsi Explains CreativityPosted on March 05, 2009

When Pepsi’s updated logo design was recently released, the advertising community didn’t give it the warmest of welcomes. Soon a document surfaced that purported to explain the detailed thinking behind the design revision. Read the full post »
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Making the Right ImpressionPosted on August 27, 2008

Instead of having “answers” on a math test, they should just call them “impressions,” and if you got a different “impression,” so what, can’t we all be brothers? - Jack Handey, Deep Thoughts Read the full post »
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You Talkin’ to Me?Posted on June 28, 2008

The face of a child can say it all, especially the mouth part. - Jack Handey, Deep Thoughts. In marketing, as in life, listening is often an underused tool. Successful communication has two parts—sending and receiving. Read the full post »
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Relevance and Crows Speaking to CawPosted on May 22, 2008

The crows seemed to be calling his name, thought Caw. - Jack Handey, Deep Thoughts. Wouldn’t it be nice if every marketing message had the spot-on relevance of the crows speaking to Caw? Read the full post »
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What Can We Learn from the Anthropologist?Posted on April 02, 2008

Maybe in order to understand mankind, we have to look at the word itself: "Mankind." Basically, it's made up of two separate words- "mank" and "ind". ... What do these words mean? It's a mystery and that's why so is mankind. - Jack Handey, Deep Thoughts. Several years ago, a friend told me that anthropology provided a great source of inspiration for her when she launched her career in marketing. Read the full post »
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