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Mike Leonard on Storytelling
In this episode we talk with Mike Leonard, NBC Today features correspondent and master storyteller. Mike shares his perspective on storytelling, including how good stories are subtle, and how the little things matter. He also discusses what makes him such a good storyteller, and provides insight for brand marketers about how to get their message across without shouting.
rabble+rouser continues its one-on-one Soapbox interviews with Mike Leonard, NBC Today features correspondent and master storyteller. Listen to Mike explain how he got into the business of telling stories.
Mike discusses the most recent of his famous Rockefeller Plaza Christmas tree stories. The role of empathy, the importance of silence, and why context is critical.
In this chapter, Mike talks about the way John Prine exposes the details in his songwriting as a way to compliment the big picture .
Mike explains how phraseology and focusing on the unusual help the storyteller paint a picture with words.
Mike discusses how he believes we live in a “universe of abundance” when it comes to stories. It’s just a matter of stopping to look for them.
A good lesson for brand marketers to remember is that it’s critical to connect with your audience. Mike shares his perspectives on how empathy can do just that.
Not all stories will be of interest to all listeners, but a truly good story will have universal appeal.
When it comes to TV, the good is subtle, the bad hits you over the head, and sadly TV has both.
things we care about
- Good up high. Bad nearby. Unlike the “good” ozone layer in the stratosphere, at ground level, ozone is harmful to all of us, especially the young and elderly. Ozone pollution can also trigger attacks in individuals with pre-existing health conditions.
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